About me
Wim Buyens is the CEO and visionary behind Cinema Coach, a forward-thinking consultancy dedicated to discovering and scaling the next big innovations in cinema. At Cinema Coach, Wim and his team are on a mission to explore transformative ideas, whether in technology, new business models, or cross-industry collaborations, and make them ready to scale within the cinema landscape. By identifying growth-oriented solutions and implementing them with strategic precision, Cinema Coach aims to strengthen the cinema industry and equip businesses with the tools needed to succeed in an evolving market.
Prior to founding Cinema Coach, Wim held the position of CEO at Cinionic, the global cinema joint venture between Barco, Appotronics, and CGS. At Cinionic, Wim was instrumental in driving innovation, particularly in the widespread adoption of laser projection, gaining 60% global market share, establishing it as the industry standard. His leadership solidified Cinionic’s role as a leader in cinema technology, setting new benchmarks for the viewing experience and expanding its reach to global audiences.
Wim’s career began in IT and CAD/CAM, and he went on to hold global leadership roles, including his tenure at Brüel & Kjær and later at Barco, where he led the Entertainment Division. His years at Barco saw the division become the global leader in cinema projection, where he directed strategic growth initiatives, mergers, and acquisitions that doubled the division’s annual revenue to over $500 million.
Cinema Coach reflects Wim’s belief that the cinema industry is poised for growth through the integration of diverse and innovative ideas. By drawing from other industries and making these innovations ready for implementation and scaling, Cinema Coach empowers cinema businesses to stay competitive, boost visibility, and build sustainable growth. From technology solutions to new revenue models, Cinema Coach helps companies seize opportunities that drive the cinema industry forward.
Wim’s contributions extend beyond Cinema Coach; he has served on several boards, including as Chairman of the Advanced Imaging Society in 2017, where he advocated for advancements in HDR, 3D, and immersive technologies. Educated at Stanford University and Lausanne University, Wim remains an active figure in industry events and continues to push the boundaries of innovation in cinema.
