Mindshare

Barbara has spent 30 years in the media & entertainment industry with organizations such as the BBC, Autodesk, Epic Games and now HP Inc. As the Global M&E Industry Lead at HP, she oversees initiatives and industry partnerships that drive adoption of Z by HP technology solutions in entertainment content creation. She has led marketing and PR teams both in-house and agency-side, consulted for several start-ups and was also technology editor with Broadcast Magazine in the UK. She has a strong commercial and analytical background, having started her career as a commodity analyst/trader and holds a BSc in Agricultural Economics from University of London.